Willow Domestic Violence Center has provided services for the Greater Rochester community for over 40 years. Their mission is to prevent domestic violence and ensure every survivor has access to the services and supports needed along the journey to a safe and empowered life. Our Stories of Strength campaign worked in collaboration with mural artist Sarah C. Rutherford to create a piece of public art inspired by survivors.
AR experience
Using animation and sound design, the mural comes to life. By hitting the play buttons, users can hear three stories of domestic violence and then a message from Willow’s CEO.
Website
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Instagram Filter
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Signage
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Website 〰️ Instagram Filter 〰️ Signage 〰️
Visitors can download the Instagram filter to their phone, creating a more emotional experience with the mural.
Mr Role: AR Experience design, AR Filter Wireframes, Website design
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Work done as part of the Truth Collective team.
Mural Artist—Sarah C. Rutherford
Creative Director— Karrie Gurnow
Development—Loren Marowski
Copywriting— Alyssa Davis
Web design, AR Experience/design—Melody Ossola