Our campaign focused on those building credit, and those already on their way and maintaining their credit.
Our :30 for building credit.
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Undertone
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Video
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Style Guide
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Instagram 〰️ Undertone 〰️ Video 〰️ Style Guide 〰️
Our :30 for maintaining credit.
We gave internal teams the tools to extend the campaign into further media assets.
My Role: Campaign concept, Art Direction, Design, Video storyboards, Style Guide
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Work done as part of the Truth Collective team.
Copywriting: Alyssa Davis