An education campaign to level up up your credit smarts
Helping people take steps towards reaching their financial goals, like homeownership.
Our campaign focused on those building credit, and those already on their way and maintaining their credit.
Our :30 for building credit.
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Undertone
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Video
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Style Guide
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Instagram 〰️ Undertone 〰️ Video 〰️ Style Guide 〰️
Our :30 for maintaining credit.
We gave internal teams the tools to extend the campaign into further media assets.
My Role: Campaign concept, Art Direction, Design, Video storyboards, Style Guide
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Work done as part of the Truth Collective team.
Copywriting: Alyssa Davis