A new identity that speaks to empowering families
A leading child and family service agency needed a new identity system that showcased their transformed purpose and goals.
The mark speaks to an emboldened outlook: one that highlights the “bright” in one’s journey.
That symbolism and metaphor are carried through all the visual elements of the new system, including guidelines.
Powerful
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Compassionate
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Straightforward
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Optimistic
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Powerful 〰️ Compassionate 〰️ Straightforward 〰️ Optimistic 〰️
Inclusion in the design process was important. We worked to get buy-in from 800+ employees & trustees on the rebrand.
Logos & Lock-ups
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Collateral
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Signage
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Communication Templates
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Logos & Lock-ups 〰️ Collateral 〰️ Signage 〰️ Communication Templates 〰️
My Role: Logo development, Design and Art Direction
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Work done as part of the Truth Collective team.